OBJECTIVE
Star Pravah, the Marathi language General Entertainment TV Channel launched by STAR TV and Fox International Channels wanted to gain a greater foothold amongst the Marathi population in Mumbai.
They wanted to create a unique engagement around the 2016 Ganesh Utsav to reach out to the target group.
The idea had to be engaging, relevant to the festival and memorable.
SOLUTION
We at AMI created a first-of-it’s-kind 3D Animated Holographic Ganapati for a unique and hi-tech darshan.
Devotees had to download the content on their mobile phones and then simply place a holographic pyramid, that we provided, on top of their phone screens to witness the miracle!
IMPACT
Over 120000 people directly experienced the campaign.
Another 250000 witnessed it at various locations.
There was a lot of word-of-mouth, press and electronic coverage.
The campaign raised awareness about Star Pravah by 11% and impacted TRP figures.
